Facebook’s newsletter platform Bulletin is now live

Facebook’s newsletter platform Bulletin is now live

The cool new thing on Facebook is for Mark Zuckerberg to drop product news in live audio rooms. So today, Zuckerberg took to his brand’s Clubhouse competitor to announce its next new thing: Bulletin, a newsletter platform.

Bulletin is built on a separate platform from Facebook — on its website, the FAQ states that this is to “enable creators to grow their audience in ways that are not exclusively dependent on the Facebook platform.” You don’t need a Facebook account to subscribe to a newsletter, but Bulletin relies on Facebook’s infrastructure, including the use of Facebook Pay to purchase premium subscriptions and join subscriber-only groups and live audio rooms.

Competitors like Substack take a “hands-off” approach to content moderation, allowing anyone to start a newsletter. But every writer currently on Facebook’s Bulletin was hand-picked to contribute. Still, Substack has received scrutiny for subsidizing anti-trans rhetoric through its controversial Substack Pro program, which commissioned particular writers to write on Substack. So, Bulletin won’t be immune to the issues that plague Substack despite its heavily curated model.

The initial slate of writers on Bulletin includes Malcom Gladwell, Mitch Albom, Erin Andrews and Tan France — the FAQ also notes that its beta program is U.S.-centric, with only two international writers at the moment (“We will look to include more international creators after our beta program launch,” Bulletin says.) Facebook is paying its writers up front for their contributions, and so far, doesn’t plan to take a cut of their profits. If writers choose to move off the platform, they will have the ability to take their subscriber lists with them.

 

Source: techcrunch.com

About the Author
Kofi Gyasi
Kofi Gyasi is the Founder of FRIIS I.T Solutions with a wealth of Experience in Information Technology Consultancy, Training and Web Development. Kofi has consulted for a number of companies in the area of Training, Web Services, Computer Networking, Orientation and other related fields. He has a Bachelor of Science (BSc) in Information Technology (Network Systems), Higher National Diploma (HND) in Computer Networking Management and a Google Certification in Digital Marketing with over 9 years of experience in Web Development and Information Technology Consultancy. He has consulted for Marigold Consult Limited for over 6 years and also was an I.T Manager at Pinnacle College – an Accredited Tertiary Institution in Ghana – Accra and recently worked on a nationwide project with GIZ Ghana to empower the youth of Ghana with some current digital tools and new technologies which increases productivity at work. Kofi has partnered with some reputable brands in Ghana such as Safebond Africa Limited (Tema Port), British International School, Knowledge Tree International, Bentil Consulting Limited (Kofi Bentil – Vice President of Imani Ghana) and a host more. He is also supported by a team of highly skilled professionals.

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